Wikipedia “Living Mark”

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Wikipedia “Living Mark”

This video demonstrates part of the final outcome of a hypothetical redesign of Wikipedia- a “living mark” that denotes the content on each topic across Wikimedia’s nine sister sites (of which Wikipedia is part of), and how the new mark would move.

The work was for Viewpoint magazine who invited Moving Brands to take part in their “The Overhaul” feature- the notional redesign of a global brand that gives agencies opportunity to showcase creative processes and thinking. As a community based, not-for-profit organisation that stoically stands by its belief in access to free information, the idea of a rebrand presented an intriguing challenge to Moving Brands.